4 Vietnamese Local Brands to Know: Gigi, TRIO JI, Huelleyrose, KISSERINE
Vietnam's local-brand fashion scene has grown fast in recent years, moving well past basic streetwear into distinct aesthetics of its own. Here's a closer look at four Vietnamese labels available on our shop — Gigi, TRIO JI, Huelleyrose and KISSERINE — each with a very different point of view.
Gigi — Parisian elegance, Asian ease
Founded in 2019 under Maison Retail Management International, a company with nearly two decades in premium fashion retail, Gigi built its identity around a modern, self-assured woman rather than fast-changing trends. The look draws on European style — often described as Parisian chic — blended with softer Asian silhouettes, resulting in pieces that feel polished without being fussy.
The brand is especially known for its material choices: soft knits, carefully treated denim, and refined fabrics for dresses and tops. Its Two-Strap Midi Dress with a square neckline and eyelet lace trim is a good example of that everyday-wearable, quietly elegant approach.
TRIO JI — soft femininity, Ho Chi Minh City-made
Based in Ho Chi Minh City and shipping worldwide, TRIO JI has built a large following (close to half a million likes on its Facebook page) around gentle, romantic silhouettes: knee-length or longer dresses with a cinched waist, off-shoulder cuts, lace at the bust, or pleats through the skirt. Alongside those softer pieces, the brand also does bolder cuts, shorts and matching sets for cooler days.
Dresses like AIMER and SHURAMI from its recent collection show that range — flowing maxi silhouettes with clean, minimal detailing rather than heavy embellishment.
Huelleyrose — bold silhouettes, personal fit
Founded in 2021 in Saigon by designer Huynh Hanh Nhi, Huelleyrose describes itself as spirited and fresh, built around feminine strength, elegance and individuality. The brand pairs bold silhouettes with refined materials and a strong focus on how a piece actually fits the body, not just how it looks on a hanger.
In a few years it has grown from a clothing label into more of a lifestyle brand, with a large Instagram following. The Charlotte Dress — sheer, featherlight chiffon in a soft nude brown with voluminous sleeves and a high collar — is a good example of that romantic-but-structured approach.
KISSERINE — silk, satin and occasion wear
Established in 2019, KISSERINE is built around femininity and elegance, with exquisite designs in high-quality materials like silk as its signature. The brand has become especially known for occasion wear — wedding-guest dresses, event and party pieces — and has picked up a following among international shoppers visiting Vietnam, who often note how comfortable and well-draping its satin pieces are compared to what the price might suggest.
The Adelle Dress captures that appeal: a sleek satin maxi with a refined bateau neckline at the front and a softly draped open back — understated rather than flashy, which is very much the brand's signature.
Four brands, four very different takes on Vietnamese fashion — from Gigi's everyday Parisian polish, to TRIO JI's soft romance, Huelleyrose's structured boldness, and KISSERINE's silk-and-satin occasion wear. All four are available to browse and shop right here.
